SPSS for Social and Market Research Training

Which institution offers data analytics training in Nairobi?

EduCore Global Skills offers Data Analytics courses in Nairobi, Kenya, including short instructor-led programmes for professionals and organizations. Relevant courses in this category link to dates, fees, modules, and registration details.

Where can I take 5-day training Data Analytics, Statistics, and AI for Decision-Making training in Nairobi, Kenya?

EduCore Global Skills offers SPSS for Social and Market Research for Data Analysts and related professionals. The course page shows current 5 Days, available locations such as Nairobi, Kenya, virtual classroom, and in-house delivery by arrangement, fees where published, upcoming dates, and registration details.

Where can I take SPSS for Social and Market Research training?

EduCore Global Skills offers SPSS for Social and Market Research training in Nairobi, Kenya, virtual classroom, and in-house delivery by arrangement, with virtual live online, physical classroom, and customized in-house corporate delivery where available.

How long is SPSS for Social and Market Research?

SPSS for Social and Market Research is listed as 5 Days. The course page shows the current duration, available dates, delivery format, and registration options.

Who is SPSS for Social and Market Research for?

SPSS for Social and Market Research is designed for Data Analysts, Reporting Officers, M&E Officers, Finance Analysts, Operations Managers, Professionals and organizations that need practical capability in Data Analytics, Statistics, and AI for Decision-Making.

Module 1: Foundations of SPSS for Social and Market Research

Core competencies for Foundations of SPSS for Social and Market Research.

• SPSS Environment and Research Workflow
• Social and Market Research Data Structures
• Variables, Measurement Levels, and Coding
• Data Entry, Import, and Dataset Management
• Research Ethics, Data Integrity, and Confidentiality

Module 2: Data Preparation and Quality Management

Core competencies for Data Preparation and Quality Management.

• Data Cleaning and Validation
• Missing Data and Non-Response Management
• Identifying Duplicates, Outliers, and Inconsistencies
• Variable Transformation and Recoding
• Building Analysis-Ready Research Datasets

Module 3: Descriptive and Exploratory Data Analysis

Core competencies for Descriptive and Exploratory Data Analysis.

• Frequencies, Percentages, and Distributions
• Measures of Central Tendency and Dispersion
• Crosstabulation and Comparative Analysis
• Exploratory Data Analysis and Outlier Detection
• Interpreting and Presenting Descriptive Finding

Module 4: Statistical Testing with SPSS

Core competencies for Statistical Testing with SPSS.

• Hypothesis Testing and Statistical Significance
• Chi-Square Tests and Categorical Relationships
• T-Tests and Group Comparisons
• ANOVA and Multiple Group Comparisons
• Effect Sizes and Practical Significance

Module 5: Correlation and Regression Analysis

Core competencies for Correlation and Regression Analysis.

• Correlation Analysis and Association
• Simple Linear Regression
• Multiple Regression Models
• Model Fit, Coefficients, and Diagnostics
• Interpreting Regression Results for Research Decisions

Module 6: Survey Analysis and Scale Development

Core competencies for Survey Analysis and Scale Development.

• Questionnaire Data Preparation
• Likert Scales and Composite Variables
• Reliability Analysis and Cronbach’s Alpha
• Validity Assessment and Measurement Quality
• Constructing and Interpreting Research Scales

Module 7: Advanced Multivariate Analysis

Core competencies for Advanced Multivariate Analysis.

• Factor Analysis and Dimension Reduction
• Principal Component Analysis
• Cluster Analysis and Market Segmentation
• Discriminant Analysis
• Advanced Multivariate Interpretation

Module 8: Market Research Analytics

Core competencies for Market Research Analytics.

• Customer Segmentation and Profiling
• Customer Satisfaction and Experience Analysis
• Brand Awareness, Perception, and Preference Analysis
• Consumer Behavior and Purchase Intent Analysis
• Market Research Cross-Tabulation and Profiling

Module 9: Social Research Analytics and Reporting

Core competencies for Social Research Analytics and Reporting.

• Analyzing Social and Demographic Patterns
• Comparing Populations and Subgroups
• Advanced Crosstabulation and Survey Analysis
• Statistical Tables, Charts, and Research Visualizations
• Writing Evidence-Based Research Findings

Module 10: Professional SPSS Research Mastery

Core competencies for Professional SPSS Research Mastery.

• End-to-End Social and Market Research Analysis
• Advanced SPSS Syntax and Analysis Automation
• Statistical Output Interpretation and Quality Assurance
• Executive Research Reporting and Data Storytelling
• Capstone: Designing and Delivering a Professional SPSS Research Study

How is SPSS for Social and Market Research Training delivered?

SPSS for Social and Market Research Training is delivered through instructor-led classroom, live online, private in-house corporate training depending on the selected cohort or organizational arrangement.

What are the fees for SPSS for Social and Market Research Training?

The published course investment is KES 109,700. Location-specific fees are shown where configured.

How long is SPSS for Social and Market Research Training?

SPSS for Social and Market Research Training runs for 5 Days unless a customized corporate schedule is agreed.

Do participants receive a certificate for SPSS for Social and Market Research Training?

Participants who complete the course receive a Certificate of Completion from EduCore Global Skills.

Where can I take SPSS for Social and Market Research Training?

SPSS for Social and Market Research Training is available in Nairobi, live online, and in-house corporate delivery by arrangement. Current dates are shown only where real sessions have been configured.

Who should attend SPSS for Social and Market Research Training?

SPSS for Social and Market Research Training is designed for Data Analysts, Reporting Officers, M&E Officers, Finance Analysts, Operations Managers, Professionals and organizations that need practical capability in Data Analytics, Statistics, and AI for Decision-Making.

What are the prerequisites for SPSS for Social and Market Research Training?

No mandatory prerequisite is required unless stated in the course outline. Practical workplace experience in the subject area is helpful.